Pay Per Click
Pay per click, what is it? What will it do for me? PPC seems simple, pay-per-click, but is more complex and can cost you a lot of money if you don’t know what you’re doing. But if you do, you will have instant ROI like you have never had before. It’s a form of online digital real estate that you advertise on. You pay a search engine or social media engine to show your ad to a specific audience that is searching for a product or service similar to yours and once they click on your ad you are charged a dollar amount that you have set to acquire that customer to your site.
What it will do for your business is wonders but that is only if it is done right. It won’t be one of those things that you do once and it just works, it is something that is constantly evolving and being updating. Sometimes you have to test the market to see which type of PPC generates the most response, there are a few different types
- Google Adwords
- Display Advertising
- Native Ads
What does Pay Per Click cost?
The cost will depending on how popular your product or service is and how many others are also bidding for it. Each platform has its own system in calculating the average cost per click but on average it can be between $1-$50 per click.
How long does it take to see results?
PPC can be up and running within a few days after the strategy has been planned on what the focus of the business will be and the audience it wants to capture. A landing page and funnel will need to be created which can take some additional time. Once that’s all done we turn on the ads and you will start seeing results.
How much do businesses usually spend?
The average money businesses usually spend ranges from $500 per month to $500,000 per month. We recommend always starting with a smaller budget as there is a testing period in the beginning and a lot of adjustments get made during the first few weeks. Our team analyzes the data and modifies to decrease your cost and increase the return.